In short: UK media training costs roughly £2,000 to £5,000 +VAT per day for bespoke corporate sessions in 2026, and from around £1,000 per head for groups of six or more. Half-days and individual refreshers cost less. The main drivers are who delivers it, how many people attend, and whether you get usable recordings afterwards.
Nobody publishes the number. So here it is.
Search for media training pricing and you will find a great many pages explaining that every engagement is bespoke, followed by a contact form. That is true as far as it goes, and it is also unhelpful when you are trying to put a line in a budget before you have spoken to anyone.
So, the ranges the UK market works to in 2026.
The ranges
| Bespoke corporate day Tailored to your sector and your likely questions, in person | £2,000 – £5,000 |
| Group training, six or more Commonly quoted per head rather than per day | from £1,000 per person |
| Half day Refresher, or a small group with prior experience | roughly half the day rate |
| Individual refresher One person, short session, often before a specific interview | a few hundred pounds upward |
All figures exclude VAT. These are UK market ranges observed in 2026, not Granary Digital rates. Our own pricing is quoted per brief because the trainer and the group size move it.
What actually moves the price
Who is in the chair opposite you. This is the biggest single factor. A former network correspondent who has conducted the kind of interview you are dreading commands a premium, and for a hostile or high-stakes situation it is usually worth it, because the questions have to be genuinely uncomfortable to be useful. For a conference panel or an internal town hall, a good communications trainer does the job at a lower cost.
How many people need camera time. Media training is not a lecture. Its value is in the loop: answer a question, watch yourself answer it, notice the habit, do it again better. That loop takes fifteen to twenty minutes per person per round, and people need at least two or three rounds. Six people is a full day. Twelve people is two days, or a day that quietly stops being training.
What you take away. Some sessions hand back nothing. Some hand back a phone recording. Some hand back multi-camera footage with broadcast sound, edited into a review package. The last of these costs more and is worth asking about, because reviewing your own performance a week later is where a fair amount of the learning lands.
Where it happens. Training in your own offices saves facility cost and adds a compromise: a meeting room does not sound, look or feel like an interview. Training in a studio costs more and removes that compromise. Which is right depends on what your people are preparing for.
What you can safely spend less on
Not every situation needs a five-figure programme. Some honest guidance on where the money does not need to go.
If your team is preparing for podcast appearances, you do not need a broadcast-news specialist. Podcast interviews are longer, friendlier and more conversational, and the skills that matter are different. Pay for someone who understands the format.
If someone has been interviewed before and simply has one coming up, book a refresher rather than a full day. An hour or two of practice with playback is often all that is needed to shake off rust.
If the whole team will never speak to media, train the two or three people who will, properly, rather than the whole department badly. Media training delivered to twelve people in a day is a presentation about media training.
If the goal is presentation skills rather than interviews, say so, and buy that instead. They overlap but they are not the same purchase, and interview training is the more expensive of the two.
One thing worth paying for
Ask any provider whether the practice interview will involve an earpiece.
The part of a live interview that unsettles people is not the questions. It is hearing a presenter in your ear, slightly delayed, while trying to hold a thought. Broadcast studios use a mix-minus feed to make that bearable, and when it is set up wrongly the guest hears their own voice come back at them a fraction late, which is close to impossible to speak through.
Almost no media training reproduces this, because almost no training room has the equipment. If your people are preparing for a live down-the-line interview, training without an earpiece rehearses the wrong thing. It is a fair question to ask before you book, whoever you book with.
Our own media training days run in a studio with real IFB talkback and mix-minus, because we built the room for live remote contribution first, and the training itself is delivered by Jawsmith. If you want the hour-by-hour version, read what happens in a media training day.
Ready when you are
Availability and a firm quote, usually same day. No pressure, no hard sell.
Questions we get asked
How much does media training cost in the UK?
Bespoke corporate media training generally runs £2,000 to £5,000 +VAT per day in 2026. Group training for six or more people is commonly quoted from around £1,000 per head. Half-day sessions and individual refreshers sit below that, and a single-person refresher can be a few hundred pounds.
Why is there such a wide range?
Three things move the number: who is delivering it, how many people are in the room, and what you get afterwards. A former network correspondent costs more than a generalist trainer. Six people getting real camera time takes longer than two. And a day that hands back edited footage costs more than one that hands back nothing.
Is a half day enough?
For a refresher with someone who has done interviews before, often yes. For a first-timer facing a real interview, no. The value comes from repetition: answer, watch it back, see the habit, do it again. A half day usually allows two rounds per person at most.
Do I need a former journalist?
For hostile or high-stakes interviews, it genuinely helps, because the questions need to be uncomfortable in a realistic way. For internal town halls, conference panels or podcast appearances, a good communications trainer is fine and costs less. Do not pay for a network name if your team is preparing for a trade podcast.
What should be included and often is not?
Recordings. A surprising number of training days record nothing usable, or hand back phone footage. Ask what cameras are used, whether you keep the files, and whether the session is run somewhere the audio is worth listening to.
Does location change the price?
Trainers usually charge travel, and in-person sessions cost more than online ones. Running the day at a studio rather than in your offices adds facility cost but removes the compromise of training in a room that sounds and looks nothing like the situation you are preparing for.
granary.digital · 01243 884993 · studio@granary.digital · The Old Grainstore, Adsdean, Chichester, West Sussex, PO18 9DN · All prices exclude VAT