The honest range
In the UK outside central London, a professional photography or film studio runs roughly £30 to £100 per hour depending on size, kit and location. Central London cove studios run two to four times that. Our rates sit in the middle of the regional range: the White Space cove is £295 for a half day or £395 for a full ten-hour day, the Green Space runs from £40/hour and the Grain Hopper from £25/hour, all excluding VAT.
Half day or full day?
Serious studios book in blocks, not hours, because nobody good ever finished a real shoot in two hours. Lighting takes time, resets take time, people take time. Our White Space is a half day (4 hours) at £295 or a full day (10 hours) at £395. Look at those numbers again: the full day buys you six more hours for £100. If the shot list runs past lunch, the full day is the only rational booking, and most are.
What is included, what is extra
At a properly equipped studio the hire charge includes the house lighting rig, grip, and the facilities: here that means the 42-channel grid, C-stands, flags, bounce, a dressing room, a client area, fibre internet and parking. Extras are usually specialist kit (flash heads, fog, specific fixtures), consumables (gels, gaffer tape, backgrounds you cut), crew, and anything involving water, vehicles or sets. A studio that quotes a low rate then itemises the C-stands is not cheaper, it just invoices in more lines.
The costs people forget
- Crew. The room is often the smallest line. A gaffer from £450/day, a DoP from £575/day, sound from £495/day. See crew rates.
- Overtime. Studios charge for overruns, ours included. The fix is the planning guide, not a bigger budget: how to plan a studio shoot.
- VAT. Every rate on every studio site is plus VAT. Budget accordingly.
- Travel time. A cheaper studio two hours further away costs you a crew day. Ninety minutes from London is the line, and we sit on it.
How to keep it on budget
Write the shot list first. Book the right room, not the cheapest one. Batch your content so one lighting setup serves many deliverables. And ask the studio what the day will really cost, all in; any studio worth booking will tell you straight.