AI in the production workflow, stage by stage
Where AI helps in video and audio production, stage by stage: which tasks suit it, which stay with a person and the check to run before work moves on.
6 min read
Guides collection
AI in production
Guides for producers and marketers using AI in video and audio. They cover when to use AI and when to shoot for real, AI in each production stage, briefing AI work, content credentials and labelling, UK copyright, responsibility for an AI-made ad, voice cloning with consent, and a likeness contract checklist.
12 items: 9 guides · 1 tool · 2 templates
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When to use AI and when to shoot it for real
A decision guide for business video: which parts AI can make, which parts need a real camera, and the questions to answer before you commission either.
Interactive · free, no sign-up
Labelling AI content and content credentials, explained
What Content Credentials (C2PA) record, what they cannot prove, and what to ask your producer or agency before you publish AI-made pictures, video or audio.
2 min read
Everything in this collection
Every item is listed, by subject. Guides and tools are free to use. Templates and checklists are free to look inside; leave your email once and the clean files come by email, and that one sign-up opens every template in the hub.
When and how to use AI 5
- ToolWhen to use AI and when to shoot it for real
Interactive · free, no sign-up
A decision guide for business video: which parts AI can make, which parts need a real camera, and the questions to answer before you commission either.
- GuideAI tools we use this quarter
2 min read
The categories of AI tool Granary Digital uses in its studio work, what each one is used for, and where a person checks the output before it goes out.
- Long readAI in the production workflow, stage by stage
6 min read
Where AI helps in video and audio production, stage by stage: which tasks suit it, which stay with a person and the check to run before work moves on.
- Long readAI video for small businesses: what's real, what's risky
6 min read
Where AI helps a small business make video today, where it creates legal or trust problems, and five checks to run before anything AI-made goes public.
- TemplateBriefing AI work the way you brief a crew
Word or Google Docs · free preview
A brief template for AI picture, video and voice work, covering the goal, the must-stay rules, real references, the approver and the delivery format.
Labelling, law and responsibility 4
- GuideLabelling AI content and content credentials, explained
2 min read
What Content Credentials (C2PA) record, what they cannot prove, and what to ask your producer or agency before you publish AI-made pictures, video or audio.
- GuideWho is responsible for an AI-made ad?
3 min read
The advertiser is responsible for AI-made ads under the CAP Code. What the ASA says, the five checks to run before publishing, and the common mistakes.
- Long readAI and copyright in the UK: where things stand
6 min read
What the UK government's March 2026 copyright and AI report says, what the law is today, and what a business commissioning content should do about it.
- Long readUsing AI imagery and voice clones in ads: UK rules
6 min read
What the ASA and CAP expect of ads made with AI imagery or a cloned voice, where UK law on voice and likeness stops, and the consent steps to take first.
Voice and likeness 3
- GuideHow we clone a voice with consent
3 min read
A case study of one consented voice clone: where it was used, how it is labelled, and the five questions we think any voice agreement has to answer.
- GuideYour voice and face in the AI era: what to sign and what not to
2 min read
What to check before signing anything that lets someone record, clone or reuse your voice or face, drawn from Equity's AI toolkit and the ASA's position.
- ChecklistVoice and likeness: a consent and contract checklist
PDF, 2 pages · free preview
A checklist for agreeing how a voice or face can be recorded, cloned, reused and withdrawn, with a worked example and the mistakes that cause disputes.
Also useful here 1
- GlossaryAI glossary for marketers and producers
Filed under Glossaries and test files
Plain definitions of the AI terms that come up in briefs, quotes and production meetings, with the questions to ask when each one matters.
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